In-Image advertising on the Smarterpix-Network
Your message at the right time in the right context
The Smarterpix community is big and diverse. Smarterpix customers use our images for free and publish them on their websites, blogs and apps. And we know our customers, our images and the context of usage. This allows you to match your advertising message exactly with the interests of website visitors at the time of interest for each specific topic. We call this the real-time interest. Your advertising message is presented in the most eye-catching place on a website: on the image. Not surprisingly, since images are perceived 60,000 times faster than text messages. This is called in-image advertising.
We work with the Adpressi advertising technology. Our analysis technology is based on artificial intelligence (AI) and combines three different data sources (image, website text, visitor profile) to identify the real-time interest of the visitors and thus of your potential target group. Your advertisement will be displayed unobtrusively in the context of the editorial content and in the reading flow of the visitor.
The advertising possibilities are manifold. Find out what’s best for your brand and product!
Benefits of in-image advertising for advertisers
Case study bunte.de
savings / site
Targeting with unprecedented accuracy
Our visual recognition software analyses the content of an image. On the one hand, we are categorizing the ad space to target customers only in relevant contexts. On the other hand, we can prevent the display of ads in undesirable contexts, like violence, erotic.
Besides the visual elements of a website, we are performing a semantic analysis of the text and apply an advertising category. Now we know the contextual relationship between the image and the text: visual content + website content = perfect categorization in real time!
The visual and semantic analysis of the website content enables extremely good and real-time targeting of unknown users, even if they access the website the very first time.
Adpressi enriches this information with a third component: behavioral targeting. We track the surf- and purchase behavior of visitors across the web and can cluster the users based on historical data. This data is anonymous, so we do not know their names, but we know about their interests, geolocation, sex, age and maybe their purchasing behavior.
Are you interested?
Get in touch with the Adpressi-Team now and let us show what we can do for you!